7S+Group+3+Team+Page

=__Group 3:__= = = =__Critical Reading Group Task__=

Embed your group's persuasive TV advertisement here:

Complete the Critical Reading Table for your group's advertisement: //What happens? How is the product shown? What is the setting, mood and style?// || **Audience** //Who is this ad for? [age, gender, lifestyle, needs, interests, concerns]// || **Persuasive Devices** //How does the ad make the product desirable? [identify main devices – e.g. actors, set design, costumes and make-up, lighting, camera movements, sound and music – and how they persuade]// || **Effect / Purpose** //What is the ad saying you will have / be / feel if you bought this product?// ||
 * **Description**

starts to panic and turns around and around looking for her. He soon breaks out in tears. Then there is a VoiceOver saying "if this is how your child feels after losing you for a minute, imagine how they'd feel after losing you for life". Then there is a#| phone number for the Quit Smoking hotline. || This ad is targeted at parents who smoke. || -appealing to emotion–guilt, sadness -using a question which leaves you thinking about it. - direct address -exaggeration-you think it's an exaggeration but then you think about it more and you realise that it's not. - the colour in the video was grey and sad - the set was a place that is familiar to all of us and somewhere that we all know can be busy. - the music was simple, sad and quiet -the camera movements were slow and allowed us to concentrate on what is happening. - they used a very cute young child to get the attention of the audience. - the message comes across in a very subtle, natural waY. || the purpose of the ad is to encourage more people to quit smoking and to give them a reason to quit smoking, by calling the Quit hotline. ||
 * < A little boy is at the train station with his mother, when all of a sudden he loses sight of her. He

=__Target Audience Group Task__=

Embed your group's Target Audience advertisements here:

Complete the Target Audience Table for your group's advertisements: •appealing to emotions - wanting your family to have security •asking questions •personal story •calming music || if you want#| funeral insurance that leaves your loved ones at peace of mind and you should use this funeral insurance. || •humour •happy music •appeals to emotion-love || all true one direction fans will use this perfume. The boys will love you! || •exaggeration • bright colours •shows kids wearing the bracelets || you will only be cool if you are wear a loom band bracelet! || •mothers VoiceOver •statistics • personal story || you will be a good mother if you use panadol when your children are sick. ||
 * **Product** || **Target Audience** || **How it targets that specific audience (persuasive devices)** || **Message to that audience: If you use this product you will …** ||
 * 1.#| funeral insurance[[image:http://cdncache-a.akamaihd.net/items/it/img/arrow-10x10.png link="#"]] || people over 65 || •direct address
 * 2.one direction purfume ||< teenage girls || •celebrity endorsement
 * 3. Fun looms loom bands || children under 10 || •enthusiastic voiceover
 * 4. Children's panadol || mothers || •appeal to emotion- wanting to make your children better