Create+Your+Own+Ad+Group+Task


 * [[image:Create your own Ad image.jpg align="right"]]Year 7 English ****Create your own Ad Project **

Working in your allocated group, you will need to create a short, **90 second advertisement**.

You may choose an **existing product or service** or **create a product or service of your own**. Your ad should be based on one of the following categories:


 * Household
 * Beauty
 * Health & fitness
 * Travel
 * Clothing
 * Education
 * Confectionery
 * Pet care
 * Toys
 * Community Services

**Steps to create your ad **


 * STAGE 1: PLANNING **

<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Before you start filming, your group needs to fill in the “Advertisement Plan” sheet and have it approved by your teacher. You must include information on: <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;"> -what is the **purpose** of your ad? <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;"> - who is your **target audience**? <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;"> - what is the **message** you want to convey?
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Step 1: __Plan__ **

<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">You will need to use the storyboard template to plan your advertisement. Your storyboard should include information on the film techniques and persuasive devices for each shot in the ad. You must submit your storyboard to your teacher for approval before you can start filming.
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Step 2: __Storyboard__ **

<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">When you choose camera shots, angles, sound, lighting, costume etc. think about the effect you want to create.

<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">You will need to plan your locations, casting, props, costumes and develop a shoot timetable. You **must provide your own props and costumes – you will not be able to borrow items from the school for this project.**

<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">You will need to develop a script for your advertisement which includes all the stage directions, dialogue and other audio (such as voice-overs, sound, music). Your teacher must sight this before you begin filming
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Step 3: __Script__ **


 * <span style="color: #ff0000; font-family: 'Century Gothic',sans-serif; font-size: 12pt;">STAGE 2: FILMING **

<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">You can may use any device you like to film your advertisement (iPhone, flip camera, iPad etc.) You will have some time in class to film your ad.
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Step 1: __Filming__ **

<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">You may use iMovie or other software to put your advertisement together; however you must ensure that the format you use can be played on your iPad and uploaded to eLocker.

<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Once you have filmed your advertisement you will need to edit it. You may wish to add music, logos, voice overs or other special effects to your footage. You must ensure your ad is **no longer than 90 seconds** long.
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Step 2: **<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;"> **__Editing__**

<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">When your ad is complete, view it several times over to ensure your sound is correct and that it displays correctly on the screen when played. Make sure the group is happy with the final version before you submit it.
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Step 3: **<span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;"> **__Checking__**